What is Gamification?
Gamification is the process of adding games or game-like elements to a task so as to encourage participation and increase productivity.
The idea of implementing games into the call centre working environment can often send a shiver up the spine of any senior executive, and it’s easy to understand why. A work environment is a professional one, and not one for playing games.
But, what if you can? Michael E. Auer states in his book, Interactive Collaborative Learning, ‘gamification is exciting because it promises to make the hard stuff in life fun’ (Auer, 2017). And this is true!